Martech consulting & software · Toronto · Detroit
We design the structural layer: campaign architecture, CRM that scales, and governance that doesn't break when complexity hits. Then we build the software that keeps it from drifting back.
Vendor-agnostic across 15+ platforms. We recommend what fits, not what we're certified in.
About Procloud Labs
Most Martech stacks don't fail because of the tools. They fail because the foundation underneath was built for a smaller, simpler version of the business.
That foundation is taxonomy, data model, governance, and ownership. Procloud Labs designs that structural layer. We bring senior, hands-on experience in campaign architecture, CRM scaling, and governance, and we deliver work that holds up when reporting, compliance, and downstream systems are all depending on it.
We also build software. Etch keeps the structure we design in place, and it works alongside the platforms you already run rather than replacing them. Our recommendations follow what's right for your business, whether that's Marketing Cloud, HubSpot, Braze, Etch, or a better use of what you already own. Where we have a stake in an option, as a partner or because we built it, we say so up front.
No bloated teams. No guesswork.
20+ years · 15+ platforms · Toronto · Detroit
What we do
Strategy that reflects how the business actually runs. Builds that hold up after launch. Governance that scales with growth.
"Your stack grew faster than your blueprint."
We map your platforms, data flows, processes, and ownership end-to-end, then design a Martech architecture that reflects how your business actually runs, not how the vendors pitched it. The output is a strategy your team can execute, defend, and scale against.
Kept in place by the Etch platform: one permanent ID for every campaign, from brief to outcome.
"Build it once. Build it right."
We deliver data models, integrations, customer journeys, automation, and reporting to a standard that holds up after launch. We work hands-on with your team to build a foundation that performs today and stays maintainable as the business and the stack evolve.
Kept in place by Etch.Monitoring for Salesforce: daily health checks on every Marketing Cloud business unit.
"Growth breaks weak systems first."
When campaigns multiply, taxonomies fragment, and reporting starts to lie. We put the standards, documentation, QA, and operating models in place so your Martech stack scales with the business instead of cracking under it.
Kept in place by Etch.Taxonomy and Etch.Consent for Salesforce: one naming standard, and every opt-out honoured in every cloud.
Software
We built Etch because we kept rebuilding the same fixes for clients: naming standards that drifted, consent that disagreed between clouds, sends that failed quietly. Etch keeps that structure in place after the engagement ends.
One platform: every module shares one identifier system, and the Intelligence layer reads across all of them. Each module stands on its own, and together they close the loop from brief to outcome. The 6-character permanent ID is what holds it together.
For marketing leads & PMs
Structured briefs, locked templates and live QA, with sign-offs from your team or outside approvers by link. The finished email is handed off in your platform's own syntax, and seed addresses prove what was sent.
For Martech ops & analytics
One naming standard for every campaign and touchpoint, each with a permanent ID, with approvals, journeys and adherence reports. Reporting stops drifting away from reality.
For marketing leads & analysts
Not a module but a layer across all of them: predictions from your own history, insights that flag what changed, brand voice measured from what you sent, and Ask Etch for questions in plain language. Every answer shows the figures behind it.
For brand & campaign teams
The searchable record of every email sent, kept exactly as it went out and tied to its campaign. Find what ran two years ago, who approved it and how it did.
Installed in your org, running on your data, with nothing leaving Salesforce.
For marketing ops, privacy & compliance
Finds everyone who opted out in one Salesforce cloud but can still be reached from another, across Sales and Service Cloud, Marketing Cloud, Account Engagement and Data 360. Fixes them, and keeps an audit trail you can show a regulator.
Book a free consent drift scan →For Martech ops & Salesforce admins
The Etch naming standard and permanent IDs, built into Salesforce campaigns, so every campaign is named and tracked the same way from the start.
See Etch for Salesforce →For Marketing Cloud ops & deliverability
Watches every Marketing Cloud business unit from Salesforce core, plus the Data Cloud segments behind them, and turns problems into routed Salesforce Cases before a quiet failure costs you a send.
Join the pilot →How we work
Every engagement follows the same order, whatever the platform. It is how scope stays disciplined and how the work stays yours after we leave.
01
We map your platforms, data flows, processes, and ownership end-to-end, and tell you plainly what we find.
02
We define the architecture and the ownership model up front, so every later change ties back to a structure.
03
We work hands-on with your team in tightly scoped phases, to standards that hold up after launch.
04
You get a readout, the documentation, and a record your team can run on without us.
Offerings
Most clients begin with a defined engagement: a set scope, a set duration, and a readout at the end. The recommendation is based on what fits your business, not on which vendors we partner with.
For teams who suspect their Marketing Cloud instance is costing more than it returns.
For teams deciding whether, when, and how to move off or onto Marketing Cloud.
For leaders asked to "do AI" in marketing. AI is only as good as the structure beneath it.
For teams whose campaign names and reports no longer agree.
For Salesforce teams who need to know every opt-out is honoured in every cloud.
Larger programs, such as implementations, migrations, and fractional Martech leadership, are scoped in phases from there.
Recent work
Automotive · Loyalty
Journey architecture, data model, and build in Salesforce Marketing Cloud.
Automotive · Service
Phased budget, roles, and deliverables mapped to the client's own platform plan.
Portfolio company · B2B
Discovery, portal audit, and a recommendation the leadership team could act on.
Partner
Salesforce · Braze · HubSpot
Platforms
Salesforce · Marketing Cloud · Data Cloud · HubSpot · Adobe · Braze · ActionIQ · Tealium
For agencies & consultancies
Agencies and consultancies work with us in two ways: they bring us in as the specialist Martech team inside their accounts, or they sell our Etch for Salesforce apps to their own clients. Either way, you own the client relationship.
Staff the work
Sell the software
Who you'd work with
We're a small senior team by design. The person you meet in the first call is the person doing the work, not a partner who hands you off to juniors.
Founder & Enterprise Architect
20+ years across retail, automotive, banking and technology. Specializes in CRM transformation, data activation, and campaign orchestration across enterprise platforms.
Founder & Enterprise Architect
Seasoned Martech architect specializing in enterprise platform architecture, integration design, and the operating models that hold systems together as they scale.
Chief Growth Officer
Leads growth and partnerships. Works with clients and partner consultancies to shape engagements around the specialist Martech work we commit to deliver.
FAQ
First engagements are fixed fee and quoted before you commit. The Consent Drift Scan is free. Larger work is scoped in phases against a statement of work, so you approve each phase before it starts.
Between two and six weeks. The SFMC Audit takes 10 business days, and the readiness assessments five to six weeks. Each ends in a readout with scoped next steps.
No. We work across 15+ platforms and recommend what fits your business, not what earns us the most. We're partners with Salesforce, Braze and HubSpot, and we build Etch. When any of those is in a recommendation, we tell you, and why it beats the alternatives.
Yes. Etch is our campaign governance platform, and Etch.Consent, Etch.Taxonomy and Etch.Monitoring for Salesforce run natively in Salesforce. They add structure to the platforms you already use: they're not a replacement for Marketing Cloud, HubSpot or Braze.
The person you meet in the first call. We're a small senior team by design, and we don't hand you off to juniors.
We work alongside your existing team. Our role is to support, guide, and unblock, not replace. We bring senior experience where it's needed most and help teams move faster with more confidence.
We define a clear architecture and ownership model up front, then execute in tightly scoped phases against it. Every change ties back to the structure, which is how scope stays disciplined and reporting stays trustworthy as the work expands.
Standards, documentation, and a record your team can run on without us. Every engagement ends in a handoff, not a dependency.
Free guide
33 steps across 6 phases, taken from the playbook we use on our own portal. For teams doing it themselves.
Get started
A 30-minute conversation is usually enough to see whether we're the right fit. No pitch deck, no preamble. Just a working session on what's getting in the way.
Or email us directly:
[email protected]