Marketing technology that holds up under pressure.
We design the structural layer: campaign architecture, CRM that scales, and governance that doesn't break when complexity hits. Clean structure. Clear ownership. Smart execution.
About Procloud Labs
Most Martech stacks don't fail because of the tools.
They fail because the foundation underneath (taxonomy, data model, governance, ownership) was built for a smaller, simpler version of the business.
Procloud Labs designs that structural layer. We bring senior, hands-on experience in campaign architecture, CRM scaling, and governance, and we deliver work that holds up when reporting, compliance, and downstream systems are all depending on it.
No bloated teams. No guesswork.
Clean structure. · Clear ownership. · Smart execution.
WHAT WE DO
Three places where structure pays off.
Strategy that reflects how the business actually runs. Builds that hold up after launch. Governance that scales with growth.
01
Martech Strategy & Architecture
"Your stack grew faster than your blueprint."
We map your platforms, data flows, processes, and ownership end-to-end, then design a Martech architecture that reflects how your business actually runs, not how the vendors pitched it. The output is a strategy your team can execute, defend, and scale against.
02
Implementation & Optimization
"Build it once. Build it right."
We deliver data models, integrations, customer journeys, automation, and reporting to a standard that holds up after launch. We work hands-on with your team to build a foundation that performs today and stays maintainable as the business and the stack evolve.
03
Governance, QA & Scale
"Growth breaks weak systems first."
When campaigns multiply, taxonomies fragment, and reporting starts to lie. We put the standards, documentation, QA, and operating models in place so your Martech stack scales with the business instead of cracking under it.
We're institutionalizing the structure in software.
Three apps that turn the discipline we bring as consultants into tools any Martech team can run on. Built from the same thesis: clean structure, clear ownership, smart execution.
CampaignBrief
For: Marketing leads & PMs
Structured campaign briefs with required fields, approval flows, and a single source of truth from intake through launch. Downstream teams stop guessing.
CampaignTaxonomy
For: Martech ops & analytics
A managed taxonomy registry with naming validators, governance workflows, and automated sync to your platforms. Reporting stops drifting away from reality.
CampaignVault
For: Brand & campaign teams
A versioned library of campaign assets and reusable modules with governed access. Teams stop reinventing every campaign and brand standards actually hold.
Who you'd work with
Senior, hands-on, no layers.
We're a small senior team by design. The person you meet in the first call is the person doing the work, not a partner who hands you off to juniors.
JM
Jeff Moores
Founder & Enterprise Architect
20+ years bridging strategy and execution for enterprise teams in retail, automotive, banking, and technology. Specializes in CRM transformation, data activation, and campaign orchestration across Salesforce Marketing Cloud, Data Cloud, Adobe Experience Cloud, and leading CDPs. 7x Salesforce certified. Also Founder of Applii.
AB
Andrei Barany
Founder & Enterprise Architect
Seasoned Marketing Tech architect with 16x Salesforce certifications spanning Marketing Cloud, Data Cloud, Sales Cloud, and Service Cloud. Specializes in enterprise platform architecture, integration design, and the operating models that hold systems together as they scale. Co-Founder of Applii.
FAQ
How can Procloud Labs benefit my business?
Questions buyers actually ask.
We help you get more value from your Martech by simplifying how it's designed, built, and operated. We reduce complexity, clean up data and processes, and make sure your platforms support real business goals instead of getting in the way.
Do you work with in-house teams or replace them?
We work alongside your existing team. Our role is to support, guide, and unblock, not replace. We bring senior experience where it's needed most and help teams move faster with more confidence.
How do you stay scope-controlled when Martech projects always sprawl?
We define a clear architecture and ownership model up front, then execute in tightly scoped phases against it. Every change ties back to the structure, which is how scope stays disciplined and reporting stays trustworthy as the work expands.
What makes Procloud Labs different?
We bring strategy and hands-on technical execution together. We don't stop at recommendations. We design, build, and fix real systems. The work is practical, the standards are clear, and the result holds up over time.
Get started
Tell us where the structure broke.
A 30-minute conversation is usually enough to see whether we're the right fit. No pitch deck, no preamble. Just a working session on what's getting in the way.
Or email us directly: info@procloudlabs.com